Project Overview

Indigo is an Indonesian incubator and accelerator program that supports startups from early ideas through growth. This landing page was designed to communicate the program's mission and encourage potential founders to take the next step.

The Challenge

Startup programs often have many offerings, stages, and requirements. The challenge was to make Indigo's value clear while keeping the landing page energetic and accessible.

My Role

As the UI/UX and Product Designer, I focused on landing page structure, conversion-oriented content hierarchy, program storytelling, visual direction, responsive interface, and call-to-action design.

The Solution

I created a bold landing page that explains Indigo's role, program opportunities, and startup support in a clear sequence. The page guides visitors from the organization's mission to the relevant next action.

Key Features

• Mission and brand introduction

• Incubator and accelerator overview

• Startup growth narrative

• Program information

• Strong visual storytelling

• Clear application and enquiry pathways

• Responsive design

Design Focus

The design combines a bold red visual identity with a clear content structure. It feels ambitious and energetic while giving visitors enough information to understand the program.

Outcome

The final landing page gives Indigo a clearer and more engaging digital entry point for aspiring founders and startup teams.