Project Overview

This website was designed for an Artificial Intelligence Center of Excellence that helps organizations understand and adopt AI capabilities.

The Challenge

AI-related services can be difficult to communicate because they involve technical concepts, research, enterprise strategy, and different stakeholder needs. The challenge was to make the content credible while still being easy to navigate.

My Role

My role as a Product Designer included information architecture, content hierarchy, website UX strategy, responsive layout design, visual direction, interaction design, and prototyping.

The Solution

I structured the website around clear pathways for business leaders, partners, researchers, and technical teams. Complex information was organized into digestible sections with stronger navigation and clearer calls to action.

Key Features

• AI capability overview

• Research and innovation sections

• Enterprise solution pathways

• Resource and collaboration areas

• Structured content hierarchy

• Responsive layouts

• Clear enquiry and engagement points

Design Focus

The visual system balances authority and accessibility. Clean layouts, strong typography, and structured content help the center appear technically credible without feeling difficult to understand.

Outcome

The result is a more confident digital front door for an AI organization, making complex capabilities easier for different audiences to explore.