Project Overview

Tambak Bersama is a purpose-led website focused on sustainable aquaculture and social impact. The project communicates how responsible aquaculture can support environmental sustainability and community development.

The Challenge

Sustainability projects need to communicate both emotional purpose and practical information. The challenge was to make the mission easy to understand while showing the broader impact of the organization's work.

My Role

My role as a Product Designer included website information architecture, mission and impact storytelling, content hierarchy, visual design, responsive layout, and user journey planning.

The Solution

I designed a narrative-driven website that introduces the mission, explains the aquaculture focus, and uses visual storytelling to show the connection between environmental and social impact.

Key Features

• Sustainable aquaculture introduction

• Environmental impact storytelling

• Community and social impact sections

• Rich marine imagery

• Structured project information

• Clear pathways to learn more and participate

Design Focus

The design combines natural visual elements with a structured editorial layout. This creates an experience that feels credible, purposeful, and accessible to first-time visitors.

Outcome

The website gives Tambak Bersama a clearer platform for communicating its mission and helping visitors understand the connection between aquaculture and social impact.